Post photos and updates that get you chosen

Two businesses rank side by side in the pack. One has 40 real photos and a fresh post from this week. The other has a blurry logo and nothing since 2023. Guess who gets the call. Your profile doesn't just need to rank, it needs to win the click.

Photos are the first impression

Add real photos, and keep adding them: your storefront, your team, your work, before-and-afters, the inside. Profiles with photos get noticeably more clicks and direction requests than bare ones, because people trust what they can see. Skip the stock images, Google and customers can both tell.

Google Posts keep you active and visible

Posts (offers, updates, events) show right on your profile and signal to Google that the business is alive. Post something useful every week or two: a seasonal offer, a new service, a quick tip. It's free real estate most competitors ignore, and freshness is a ranking signal in its own right.

Turn browsers into bookings

Add your booking link, your menu or services, and clear calls to action. The profile is often the whole transaction now, people call, get directions or book without ever visiting your site. Make that path obvious.