Local SEO Academy
Make your Google Business Profile your best salesperson
Your profile is the single biggest lever in local search. Set it up to rank, and to turn a searcher into a call or a visit.
Claim and verify your profileYour Google Business Profile is the biggest lever in local search, but none of it counts until it is claimed and verified. Here is how to lock it down.Fill the fields that move your rankingYour profile has dozens of fields, and Google doesn't weigh them equally. Here is what actually moves your ranking, in order, so you stop wasting effort.Pick the categories that put you on the mapYour Google Business Profile categories decide which searches you're even eligible for. Pick wrong and you never appear. Here is how to get them right.Post photos and updates that get you chosenYour profile doesn't just need to rank, it needs to win the click. Photos, weekly posts and a clear next step are how you get chosen over the business beside you.Answer questions right on your profileYour profile's Q&A lets anyone answer, including competitors. If you're not watching it, the wrong answer is out there representing your business. Own it.Keep your profile fresh, automaticallyGoogle favours businesses that look active. A profile you set up once and never touch slowly slides. Here is how to keep it fresh, or let it run itself.