Free SEO competitor analysis tool

Compare any two domains head-to-head. See who wins on traffic, keywords, and backlinks.

Everything you need to know about competitor SEO.

Five short chapters on how search rivals win, where gaps usually hide, and how to turn the report into pages that can rank.

What is SEO competitor analysis?

Read the search results before you write the plan.

SEO competitor analysis is the practice of studying the domains that already rank for the searches you want. Instead of guessing which pages to build, you look at the topics, keywords, rankings, and content formats that are already collecting demand. The useful output is not a vanity score. It is a clear map of where competitors are strong, where their coverage is thin, and where your site has a realistic chance to win traffic.

What is a keyword gap analysis?

Proven searches, currently going somewhere else.

A keyword gap analysis shows the search terms a competitor ranks for and your site does not. These gaps are valuable because the demand is already visible. You are not inventing a topic from scratch; you are finding queries where another page is already earning impressions and clicks. The best gaps often include terms where you are absent, terms where both sites rank but you trail badly, and terms where the current results leave room for a stronger page.

How do you run an SEO competitor analysis?

From rival domain to a usable content brief.

Start by choosing true organic competitors: the sites ranking for the queries your customers use, not just the brands you mention in sales calls. Then compare their ranking keywords, traffic estimates, backlink strength, and page types against your own domain. Prioritize the gaps by intent, difficulty, and business value. The final step is turning those gaps into briefs for new pages or updates to existing pages.

How do you find keyword gaps?

Compare two keyword lists. Keep the useful difference.

Finding keyword gaps means comparing what your competitor ranks for against what your site ranks for. The priority is not every missing keyword. Focus on searches where the competitor is visible, the intent matches your offer, and the current ranking page is beatable. Thin content, weak topical depth, outdated examples, or a poor match to search intent are signs that a focused page can close the gap.

How often should you repeat the analysis?

Review before small gaps become durable leads.

Competitor analysis works best as a recurring habit. A quarterly deep dive is enough for many teams, with lighter monthly checks for new pages and ranking shifts. Search results change as competitors publish, links accumulate, and Google reshuffles the page. The goal is to catch opportunities while they are still open, before a competitor's page becomes harder to displace.

The workflow

Two domains in. One playbook out.

Step 01

Add your domain

Start with the site you want to grow.

Step 02

Drop their URL

We compare your site against theirs head-to-head.

Step 03

Get the playbook

See topics, gaps, and tactics where you can outrank them.

Who it's for

Built for teams that move first.

Founders

Pick your opening.

Find the gap between larger competitors and launch where they are slow.

SEO leads

Receipts in 90 seconds.

Skip the long tab marathon and get the comparison points fast.

Content teams

Briefs ready for writers.

Turn competitor gaps into outline-ready angles instead of blank-page guesses.

Two free ebooks to win AI search

The exact tactics we use to get brands ranked on Google and cited by ChatGPT, Claude, Gemini and Perplexity - delivered straight to your inbox.

Questions, answered.

  • An SEO competitor analysis is the process of comparing your website's search engine performance against a competitor's across key metrics like organic traffic, keyword rankings, backlinks, and domain authority. It matters because understanding where competitors outperform you reveals actionable gaps - specific keywords they rank for that you don't, content strategies driving their traffic, and link-building opportunities you're missing. Without competitor analysis, you're optimizing blind.

More Tools Like This

Explore related tools to keep improving on-page and technical SEO signals.

View All Tools

GEO Audit

Generative Engine Optimization audit to make your site discoverable by LLMs and AI search.

Open tool

AI Search Audit

Comprehensive audit of how your website performs across ChatGPT, Claude, Perplexity, and Gemini.

Open tool

ChatGPT Visibility Checker

See if ChatGPT cites your website and what's blocking you from appearing in its answers.

Open tool

LLM Citation Checker

Check whether large language models cite your site and fix what's keeping you out.

Open tool

AI SEO Audit

Full AI SEO audit identifying technical issues that block your visibility on AI search.

Open tool

AI Overview Checker

Find out if your content can appear inside Google's AI Overviews search results.

Open tool

Perplexity Ranking Checker

Audit how your site ranks across Perplexity's AI-powered answers and citations.

Open tool

Google Index Checker

Check whether any URL is indexed by Google, the title and snippet it shows, plus title rewrites and canonical drift.

Open tool

Robots.txt Checker

Validate your robots.txt for crawl issues and confirm bots can reach your important pages.

Open tool

Robots.txt Generator

Build a valid robots.txt with templates, AI-bot controls and live validation, then copy or download it.

Open tool

Sitemap Checker

Validate your XML sitemap, count URLs, detect broken links and cross-domain entries.

Open tool

Canonical Checker

Check any page's canonical tag to catch duplicate-content and indexing issues before they cost you rankings.

Open tool

llms.txt Generator

Scan your site and build a clean, structured llms.txt file for AI models, with editable sections, live preview, and one-click download.

Open tool

llms.txt Validator

Validate your llms.txt against the standard. Catch syntax errors, missing sections, and broken links. Paste a file or scan a live URL.

Open tool

H1 Checker

Check any H1 tag for length, keyword usage, and uniqueness. Paste a draft or scan a live URL.

Open tool

Meta Description Checker

Check any meta description for length, pixel width, keyword usage, and CTA. Paste a draft or fetch from a live URL.

Open tool

SERP Snippet Preview

Preview your title tag and meta description in Google's results on desktop and mobile, with pixel-accurate truncation.

Open tool

Open Graph Checker

Preview how your links look when shared on Facebook, LinkedIn, X, Discord and WhatsApp. Audit og: and Twitter Card tags and get an instant score.

Open tool

AI Readability Checker

See if ChatGPT, Perplexity and Google's AI can read, understand and cite your page, with a clear score and prioritized fixes.

Open tool

Missing Keywords

Find keyword gaps vs your competitors and discover terms your site should target.

Open tool