Local SEO Academy
Build pages that rank in every town you serve
Location and service pages done right rank in every town you cover. Done wrong they read as spam. Here's the line.
Build location pages that rankIf you serve more than one town, you need a page for each one worth winning. Learn what separates a page that ranks from a thin doorway page Google ignores.Write service pages that rank and convertYour homepage can't rank for everything you do. Learn to build a deep page for each service that ranks for specific searches and closes the visitor.Kill the thin city pages dragging you downA page for every town in a 40-mile radius is one of the fastest ways to hurt your rankings. Learn to spot doorway pages and enrich, merge or cut them.Link your local pages so Google finds them allBrilliant service and location pages get stranded when nothing links to them. Learn how internal links tell Google which pages matter and help them rank.