Link your local pages so Google finds them all

You can write brilliant service and location pages and still leave them stranded, buried so deep that Google barely crawls them and customers never reach them. Internal links are how you tell Google which pages matter and hand them the authority to rank.

Keep every page within reach

Every service and location page should be a click or two from your homepage, through a clear menu or a services/areas hub. Pages orphaned with no links pointing to them get crawled late and rank weakly. A simple, logical structure fixes it: home to services and areas, those to individual pages.

Link with words that describe the destination

Link to your boiler-repair page with the words 'boiler repair', not 'click here'. Google reads the link text to understand the target, and descriptive links pass more relevance. Link service pages to the location pages they support, and back, so the two reinforce each other.