Build a page for every location that ranks

Each location needs its own page on your site, and this is where multi-location businesses most often shoot themselves in the foot: spinning up near-identical pages that Google flags as doorway spam. At scale, unique content matters more, not less.

One real page per location

Every branch gets a genuine page: its address and map, its own hours, its local reviews, and content specific to that place, not your template with the town name swapped. This is the doorway-page trap from the pages chapter, multiplied by every location you add.

Make each page unmistakably local

Local staff, jobs you've done nearby, real photos of that branch, directions, parking, the things only that location can say. The more real each page is, the better it ranks and the less it reads as duplication to Google.

Link them into a clear structure

A 'locations' hub that links to each branch page, and each branch page linking back, so Google finds and understands them all. Clean internal structure is what lets a multi-location site scale without collapsing under its own weight.