Local SEO Academy
Win the customer searching near you
How local search really works, and why the business down the road ranks and you don't. The rules of Google Maps and AI, and what you can actually move.
Why the shop down the road ranks and you don'tTwo businesses, same town, same trade, wildly different phones ringing. The gap is not luck. It is that one plays local search, and local search is winner-takes-most.Win the map packThe map pack is three slots that swallow the local results, roughly 42% of local clicks. Getting in is the highest-leverage move in local SEO, full stop.Show up when locals ask AI for a recA growing share of people ask ChatGPT, Gemini or Perplexity who's the best service in town and take the names it hands back. If you're not one, you don't exist.The three things that decide who ranks locallyLocal ranking comes down to three factors: proximity, relevance and prominence. One you cannot change, and two are where every hour of effort should go.Win Google and AI without doubling your workThe exact same work that ranks you on Google Maps is what gets you named by ChatGPT and Gemini. Building two of everything is how small businesses burn out.