Write service pages that rank and convert

Your homepage can't rank for everything you do. A business that offers boiler repair, bathroom fitting and emergency callouts needs a real page for each, going deep on that one job. That's how you rank for specific searches, and how you convince the person who lands there that you're the one.

Go deep on one service

A strong service page answers everything a buyer wants before calling: what the service covers, what it costs (even a range builds trust), how fast you are, what makes you different, and proof, reviews, photos, guarantees. Thin 'we do X, call us' pages rank badly and convert worse. Depth wins both.

Write it in the customer's words

Use the terms people actually search and say, 'fix a leaking radiator', not 'radiator remediation'. Work the service and, where it fits, the area into the headings and copy naturally. This is the relevance signal from the ranking-factors lesson, made concrete.

Make the next step obvious

A local visitor is often ready to act. Put a clear call, book or quote button high on the page and again at the bottom, with your phone number always visible. A page that ranks but hides the CTA is a slow leak.