Local SEO Academy
Send Google the local signals it wants
Schema, titles, contact details and speed: the technical signals that tell Google exactly what and where you are.
Add the LocalBusiness schema Google readsSchema hands Google the facts about your business in a format it can't misread. LocalBusiness markup spells out who you are, where you are and when you're open.Write titles and meta built for localYour titles, headings and meta descriptions are a real chunk of local ranking. A title that names your service and town does free work generic ones throw away.Add your map, hours and phone the right wayLocal visitors want three things fast: where you are, if you're open, and how to reach you. Make them easy and you win the customer and signal Google you're real.Speed up for the customer searching on their phoneThe person searching 'plumber near me' is on a phone. If your page takes five seconds to load, they're already calling someone else. In local, speed is everything.