Shopify Academy
Get your products picked on Shopping and AI
Your product feed is now an SEO channel. Optimize it to win free Shopping listings and AI shopping answers.
Get your products into Google Shopping for freeGoogle Shopping is not just paid ads. Free product listings put your catalogue in front of buyers. Set up Merchant Center, connect your feed, get approved.Optimize the feed fields that decide who winsIn Shopping, your feed is your ranking. Get the title and Google product category right, keep images and prices accurate, and track availability.Add the product IDs AI won't recommend you withoutGTIN, MPN and brand tell Google and AI exactly which product this is. Fill the gaps or your products get shown less, or not at all, in Shopping and AI answers.Get your products into AI shopping answersWhen someone asks ChatGPT or Gemini what to buy, the answer comes from structured product data. Your feed is the door into the Shopping Graph and AI shopping.