Shopify Academy
Reclaim the traffic Shopify is costing you
Shopify's defaults quietly leak rankings: duplicate URLs, slow themes, bad canonicals. Take back control.
Know Shopify's URLs before they cost you salesShopify fixes your URL structure and some defaults work against you. Learn what you can change (the handle) and what you cannot, and optimise within it.Fix the duplicate URL trap killing your rankingsAlmost every Shopify store serves each product at two URLs, splitting its ranking signals. Verify which one Google indexes and that the canonical is clean.Control exactly which pages Google indexesShopify generates your sitemap, canonicals and robots automatically. Mostly helpful, occasionally wrong. Understand them so you decide what Google sees.Let the AI crawlers in (most stores block them)You can write perfect AI-friendly pages and still be invisible in ChatGPT if a bot-blocker locks out the crawlers. Check GPTBot, PerplexityBot, ClaudeBot and Google-Extended.Speed up your store before slow load costs you salesA slow store loses rankings and buyers at once. Trim the theme, audit your apps, and fix Core Web Vitals, especially on mobile where most traffic is.Sell in every country without confusing GoogleShopify Markets is powerful and easy to get wrong. Let it handle languages and currencies, check the hreflang, and keep translations clean for AI too.Redirect old URLs so you never lose rankingsEvery dead URL you leave behind throws away the rankings and links it earned. Always 301 to the closest page, and never let deleted products 404.