Shopify Academy
Turn product pages into your best salesperson
Titles, descriptions, schema and images that rank and convert, without the duplicate content everyone ships.
Write product titles that rank and get clickedA product title tells Google what the page is and convinces a human to click. Use brand + product + attribute, front-load the keyword, keep every title unique.Ditch the supplier description everyone copiesIf your product description is the manufacturer copy, so is everyone else. Original, benefit-led copy that works in your keywords is the price of ranking.Get stars and prices into your search listingProduct, Offer and AggregateRating schema put your price, stock and star rating right in the search result. Check your theme outputs it, and never fake it.Make your product photos rank tooGoogle Images is a shopping engine and AI models read pictures. Name and describe your photos, keep them light, and use both packshot and lifestyle shots.Handle variants without splitting your rankingsTen colours of one shirt can be ten thin pages or one strong one. Keep variants on a single URL, canonicalise the parameters, and never delete out-of-stock pages.Turn reviews into sales and star ratingsReviews lift rankings, click-through and conversion at once. Show them on the page, mark them up for star snippets, and use them as UGC Google and AI read.