Shopify Academy
Turn every page into a traffic & sales machine
Structure and internal links decide how much of your store Google ever sees. Feed every money page.
Make sure Google can crawl every page you ownA page Google cannot reach might as well not exist. Build the silo, keep it shallow, and use automated collections so the bot walks your whole store.Stop burying your best pagesGoogle treats depth as importance. Watch crawl depth, kill orphan pages, and use nav and breadcrumbs to spread authority to your money pages.Funnel link power to the pages that make moneyInternal links tell Google which pages matter. Aim them at the pages that sell: collection to product, related products, and parent collections.Link with anchors that actually move rankings'Click here' tells Google nothing. Describe the destination, keep anchors natural, and rewrite the dead ones to carry the keyword of the page they point to.Turn blog posts into links that sellA blog post that links nowhere useful is a dead end. Link guides to collections in-context and pass that authority down to your money pages.