Shopify Academy
Target the keywords that turn into sales
Stop guessing what to write. Find the searches with real buying intent, and decide which collections are worth creating.
Find the exact keywords your buyers typeKeyword research for a store is not what you sell, it is what buyers type to buy it. Start from your products, split by page type, read volume and intent together.Spot the searches with moneyLearn to tell buying searches from learning searches at a glance, and rank your keywords by how close each one sits to the checkout.Stop creating collections nobody searches forBuild collections around what people search, not how you think. Demand first, one intent per collection, and mind the crawl budget.Win the long-tail searches you can rank todayYou will not outrank Amazon for the head term this quarter. Specific long-tail searches are wide open, convert better, and you can own them now.Get a keyword map that tells you what to write nextA keyword list is noise. A keyword map assigns every term to one page and ranks them by revenue, so you know exactly what to build first.