Shopify Academy
Make ChatGPT your #1 source of customers
How AI decides which products to name, and how to be the one it quotes across every assistant.
Crack how AI picks which products to nameAI names a few products in a sentence, it does not rank ten links. It retrieves first, trusts consensus, and quotes the clear. Understand that and you can win it.Get cited by ChatGPT, Claude, Gemini & PerplexityThe four big assistants read the web differently. ChatGPT and Copilot lean on Bing, Gemini on Google, Perplexity on many sources. Optimise for the indexes behind them.Write product content AI wants to quoteAI lifts sentences it can use as-is. Answer plainly, structure it with headings and lists, and give the specifics. Write the sentence you want ChatGPT to say.Add the structured data AI actually readsStructured data hands AI the facts in a format it cannot misread. Add Product, FAQ and Review schema, use tables and lists, and validate that it parses.Publish comparison and brand pages AI lovesAI reaches for comparisons and brand pages again and again. Publish clear X vs Y tables and a brand page that defines you, or a competitor ranks for your category.Point AI crawlers straight to your best pagesllms.txt tells AI crawlers what matters on your store. Include your top collections, key products, brand summary and policies, and be realistic about its limits.