Shopify Academy
Get the sale inside AI, before they reach your store
Since March 2026, Shopify sells your products inside ChatGPT, Google AI Mode, Copilot and Perplexity by default. Set it up right, and control how buyers check out.
The checkout just moved into the chatFor years AI could recommend but never sell. In 2026 that broke wide open. Discovery and the sale both moved into the chat, and Shopify put you in it.Turn on your Shopify Agentic Storefronts'On by default' only switches on ChatGPT. Google AI Mode, Copilot and Perplexity wait for a manual toggle. Here is where to flip every switch.Control what syndicates through your Shopify CatalogEverywhere is not always the win. The Shopify Catalog is the feed the AIs read. Pull the wrong products, and decide whether to steer it or let Shopify drive.ChatGPT: buy in-chat vs buy on your storeA ChatGPT sale happens one of two ways, worlds apart for your margin and data. Instant Checkout costs 4%; discover-in-chat-buy-on-store keeps the customer yours.Get bought in Google AI Mode, Copilot and PerplexityChatGPT grabs the headlines, but three other AI checkouts are live and growing. Shopify wires Google AI Mode, Copilot and Perplexity for you, one toggle each.Win the sale when an AI agent is the shopperWhen an AI agent shops, your hero image means nothing. It reads the data and picks the cleanest, best-reviewed option. Feed it clean data and be the easy yes.