Track the calls, directions and clicks you earn

Your Google Business Profile quietly counts what customers do: the calls, the direction requests, the website clicks, the searches that found you. That's your local scoreboard, and it's free. If you're not reading it, you're flying blind on the channel that matters most.

The actions that mean money

In your profile's performance tab, watch calls, direction requests and website clicks, these are people choosing to reach you, not just impressions. Track how they trend month to month, and which searches drive them. A jump after you fix your categories or add photos tells you exactly what's working.

Impressions vs actions

Lots of views but few actions means you're showing up but not convincing, a profile or reviews problem. Few views means a ranking problem. Reading the two together tells you whether to work on visibility or persuasion next.