Add the LocalBusiness schema Google reads

Schema is you handing Google the facts about your business in a format it can't misread. For a local business, LocalBusiness markup spells out exactly who you are, where you are and when you're open, so Google, and the AIs, get it right instead of guessing.

The fields that matter

Add LocalBusiness (or the specific type, like Plumber or Dentist) schema to your site with your name, address, geo-coordinates, phone, opening hours, price range, and a sameAs list linking your social and listing profiles. That last one ties your website to your Google profile and the rest of your web presence, reinforcing that it's all one real business.

Match it to everything else

The details in your schema must match your Google Business Profile and your citations exactly, same NAP, same hours. Schema that contradicts your other listings does more harm than good. Add review and FAQ schema too where relevant, so you can earn stars and rich results in search.

Then check it actually works

Broken or incomplete markup helps no one. Validate it so you know Google can read what you meant, not a half-parsed mess.