Target the searches that bring you customers

Find the "near me" searches your customers type

Nearly half of all Google searches are local, someone looking for something near them. The trick is that most of those searches don't contain the words you'd expect. People rarely type 'near me' anymore, Google just knows.

46%

of searches are local

76%

visit within a day

Around 46% of Google searches have local intent, and 76% of people who run a local search on their phone visit a business within 24 hours. Source: Google and 2026 local search data.

Implicit-local is the new 'near me'

Search 'emergency plumber' on your phone and Google serves local results without you adding your town, that's implicit local intent, and it's most local searches now. So your list isn't just '[service] near me'. It's every way someone phrases the need: 'blocked drain', 'boiler won't turn on', '24 hour plumber', all local by default.

Start from the jobs, not the jargon

List every service you sell in the words a customer would use, not your trade terms. 'Fix a leaking tap', not 'tap re-washering'. Then add the variations: urgent, cheap, best, same-day, weekend. Those modifiers are how buyers search, and how AI gets asked too.

You're not chasing the phrase 'near me'. You're chasing every way a local customer describes the job they need done.

Do this now

From my services, build a list of the real searches customers use in my area, including implicit-local and urgent variations, grouped by the service they map to.

Check it yourself, freeFind your keywords →See what you're missing →