Howmade

a massive 10x leap in it's domain authority

Popcorn AA is a food and drink brand led by Emily Tse, focused on building a modern consumer brand in a highly competitive digital environment. For emerging brands, visibility in search engines plays a critical role in how new customers discover products and engage with the brand online. Following a recent rebrand, the team wanted to rethink how they approached SEO and discovery. Traditional SEO tactics were no longer enough on their own, particularly as search increasingly becomes influenced by AI-driven discovery systems and new search behaviors. Improving visibility in both traditional search results and emerging AI-driven search experiences became an important priority for the brand.

For Tulip Films, improving domain authority became an important step in increasing its visibility online. Domain rating largely depends on how many relevant websites link to yours. BabyLoveGrowth works through a network model where participating sites contribute backlinks to each other through a credit-based system. Because these links are placed naturally within articles across the network, they gradually strengthen a site’s authority. As these backlinks accumulate, search engines begin to treat the website as more credible. Over time, this increased credibility can significantly raise a site’s domain rating. At the same time, consistent content publishing helps improve search visibility. By covering topics people are already searching for, the website becomes easier for search engines to understand and recommend, increasing its chances of appearing higher in results.

Over time, these improvements became clearly visible in the website’s SEO metrics. According to Pieter Nijssen, Tulip Films’ Ahrefs Domain Rating increased from 4 to 39 within seven months, representing a dramatic increase in domain authority and surpassing many competing video production websites. At the same time, the website’s average Google search position improved from 51 to 12, bringing the studio much closer to the top search results for relevant queries. These changes indicate a significant improvement in how often Tulip Films appears in search results, helping the studio become easier for potential clients to discover online.