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How Samwell reached +8.1M impressions, +78k clicks, and 5x more sign-ups.
Samwell.ai is an AI-powered academic writing platform that helps students and researchers generate essays, research papers, citations, and structured academic content instantly.
How Samwell reached +8.1M impressions, +78k clicks, and 5x more sign-ups.
Samwell.ai is an AI-powered academic writing platform that helps students and researchers generate essays, research papers, citations, and structured academic content instantly.
Verified Growth
Google Search Results
Organic performance growth shown in Google Search Console
LLM Search Results
Samwell.ai is now being recommended by ChatGPT when students ask for AI essay writing help.
The Challenge
Strong Competitors
Universities and established EdTech competitors dominated search results with their high domain authority, leaving Samwell virtually invisible.
Lack of Time
Samwell team didn't have the time to discover what kind of content to produce, let alone produce it on a daily basis..
Lack of Expertise
Samwell team didn't have the expertise to produce high-quality content that would rank on Google and ChatGPT.
Reliance on Paid Traffic
Most user growth depended on paid traffic, with no reliable organic channel to bring in students consistently. This made it difficult to scale and sustain growth.
Before BLG, our content output was inconsistent and impossible to scale. The daily articles and automated planning changed everything—traffic grew, sign-ups grew, and we finally had momentum.
The Strategy
Published Daily Content
Delivered a steady stream of listicles, explainers, and how-to guides that fulful user queries and rank well on Google and ChatGPT.
Branded Blogs
Created branded, SEO-optimized articles mapped to student search intent, improving Samwell’s visibility across key academic keywords and strengthening overall search relevance.
Built Authority Signals
Expanded Samwell’s backlink profile through relevant education sites and contextual placements, improving trust and competitiveness against stronger domains.
Audited Website
Found all the technical issues on Samwell website that were blocking Google and ChatGPT from properly reading and ranking their site.
Improved LLM Presence
Found high-intent Reddit threads to join relevant conversations and improve Samwell’s visibility across academic communities and LLM outputs.
The Results
BLG gave us results we could track. Visibility increased, clicks surged, and organic users started converting at a much higher rate. For the first time, SEO became a dependable growth channel.
Verified Growth
Google Search Results
Organic performance growth shown in Google Search Console
LLM Search Results
Samwell.ai is now being recommended by ChatGPT when students ask for AI essay writing help.
“Like having an SEO team working in house”
BabyLoveGrowth is like having a dedicated SEO team that never rests. With daily top-performing blog posts tailored to our needs, we've been able to scale across 8 countries seamlessly. Their analytics and tracking ensure we're always ranking high and expanding our reach globally. It's transformed how we approach SEO and organic growth.
Cyriac Lefort
Lead Growth @ Samwell.ai