Howbroke
6x'd its domain authority and broke into top rankings in just 7 months

A conversation withDavide Casarini

IndustryD2C cookware, DTC cookware

Company SizeSmall business (>10 employees) Employees

From Limited Visibility to Search Discoverability

Brass & Steel operates in the D2C cookware space, where discovery is heavily driven by search. In a category dominated by established brands, visibility depends not just on product quality, but on how often and how prominently the brand appears across relevant queries. At an early stage, the website had limited authority and minimal backlink presence, making it difficult to compete in search results or consistently attract organic traffic. The challenge was clear: build enough credibility and coverage to start appearing where potential customers were already searching.

Building Authority And Visibility Together

To address this, Brass & Steel implemented BabyLoveGrowth as a continuous system designed to grow both visibility and authority in parallel. The platform expanded the site's reach through consistent content across high-intent topics, increasing the number of entry points through which users could discover the brand. At the same time, authority strengthened through a network-driven backlink model, where relevant links across multiple sites improved how search engines evaluated the domain. This was further supported by visibility across AI-driven discovery platforms, allowing content to surface in newer channels. As these elements compounded, the site not only appeared more often, but began ranking higher for relevant queries.

Where Visibility Turned Into Real Growth

According to Davide Casarini, Brass & Steel's Ahrefs Domain Rating increased from 5 to 31 within seven months, while backlinks grew from fewer than 5 to more than 60, significantly strengthening the site's authority. At the same time, average keyword positions improved from 20+ to below 7, bringing the brand much closer to top search results. In addition, the company began seeing traffic from AI platforms like ChatGPT, marking a shift in how users were discovering the brand beyond traditional search.

Client-shared analytics demonstrating the upward trajectory in organic reach (from Google Search Console)

Client-shared Ahrefs data showing growth in referring domains

"Over the past few months, we've seen clear improvements in our SEO performance — from stronger authority and rankings to a more robust backlink profile. We're also beginning to see traffic from AI-driven platforms."

~ Davide Casarini,

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