For agenciesHow Mighty Crulz Scaled to $23K/Month by Reselling BabyLoveGrowth
A case study on how one agency transformed their business model by white-labeling articles, backlinks and technical audits and increasied their profit margins by 245%.
The Challenge
Scaling SEO delivery hit an operational ceiling
Manual content planning, writing, and editing took hours per client every week. The agency could only support a limited number of clients before quality and turnaround started to slip.
Margins collapsed as client count increased
With $600-$700 spent per client each month on content and backlinks, adding clients increased costs almost linearly. Profit margins stayed stuck around 25-30%, limiting real growth.
Growth depended on hiring, not systems
Onboarding more clients meant bringing in more writers and editors. SEO scaled with headcount, making expansion slower, riskier, and harder to manage.
Performance visibility didn't scale across clients
Clicks, impressions, and traffic lived across multiple tools. Without a unified view, managing results and justifying higher retainers became increasingly difficult.
Before automation, headcount limited how fast we could grow. Within 6 months, we onboarded 47 clients, crossed $20K in monthly recurring revenue, and built a system that scales without increasing headcount.
How It Works
A simple 5-step process that transforms your agency's content production and profitability.
1. Connect client website
Onboard new website in under 5 minutes
2. Approve auto-generated content
One-click review and approval
3. Automatic Publishing
Automatic publishing to different CMSs.
4. Track performance
Built-in analytics show real client results
Average setup time: Under 10 minutes
The Strategy
Automate Daily Content
Every customer gets high-quality and branded articles in their brand voice, optimized for Google and LLM search. .
Automate Backlinks
Every customer will get a steady stream of backlinks from other customers in the same niche. Completely on autopilot. You can even resell them to your clients.
Find Technical Issues
We find technical issues on clients website that block them from being found by Google and ChatGPT.
Track Performance
We track the performance of the articles and backlinks and provide you with a detailed report of the results.
The Results
What Changed for the Agency
SEO delivery moved from being dependent on writers, editors, and manual processes to running on a repeatable, automated system. As a result, Mighty Crulz was able to scale faster, maintain quality, and increase profitability without increasing operational complexity.
Before and After
Problems
- Quality writers are expensive and unreliable
- Buying backlinks became too expensive
- Manual outreach for backlinks is too time-consuming
- Scaling means hiring more writers and editors
- Client-specific expertise requires significant research time
- Fully automated (branded!) daily articles
- Automatic backlinks which are within the client's niche
- Scales infinitely without additional staffing costs
- White-label ready content you can immediately deliver to clients
- Client-specific expertise built into each article without extra research
Agency Pricing
Flexible pricing that scales with your agency. Pay only for what you use.
Agency Plan
Billed monthly based on active clients.
Volume Discounts
- 2-4 Websites - Save 10% on your entire subscription
- 5-8 Websites - Save 12% on your entire subscription
- 9-14 Websites - Save 15% on your entire subscription
- 15+ Websites - Save 20% on your entire subscription
All plans include:
- Daily industry-specific articles
- While label delivery
- Customizable branding options
- SEO performance report
- Access to exclusive beta features
- Dedicated support
Whitelabel Plan
Resell our platform with your own branding and pricing.
Your brand, your pricing, our infrastructure
Ready to Scale Your Agency's Profitability?
Book a Demo With Our Agency Specialist
"We onboarded 47 new clients in 6 months without adding staff. By reselling BabyLoveGrowth's articles and backlinks, we literally transformed our business model and increased our profit margins by 145%."