How Myhair.ai generated 191,000 impressions, 6.25k clicks & 1,200+ downloads in just 6 months

MyHair.ai is an AI-powered hair-health app that analyzes hair & scalp, predicts future hair loss, and delivers personalized care plans with product recommendations and dermatologist consultations.

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The Challenge

A product people couldn’t find – because search visibility was extremely limited

No In-House SEO Expertise

MyHair.ai had a strong product and a clear market need, but its organic growth engine was virtually non-existent. The company operated with a small team and lacked in-house SEO expertise, making it difficult to identify high-value keywords, build a structured content roadmap, or develop a long-term search strategy. As a result, despite offering a solution users were actively searching for, the platform remained largely invisible in search results.

Limited Content Production Capacity

Content production presented another major constraint. The team did not have the bandwidth or editorial infrastructure required to consistently publish high-quality, optimized articles capable of ranking in competitive search environments. While tools such as Ahrefs or Semrush were available, they were expensive and required specialized knowledge to translate keyword data into effective content strategies, limiting their practical value.

Low Domain Authority

MyHair.ai also faced a significant authority gap. With no structured backlink strategy and minimal domain authority, the website struggled to compete for competitive keywords or appear in emerging discovery surfaces such as AI-generated answers. Despite the strength of the product itself, the company lacked the search visibility needed to consistently attract and convert new users.

"We had a great product but no real top-of-funnel engine. BLG became that engine almost overnight."

~ Muskaan Sandhu,

Senior Growth Marketer

The Strategy

Automating MyHair’s organic growth – automated content, backlinks, and visibility signals on autopilot

01.

automated Content

Produced daily, auto-published SEO articles fully aligned with MyHair’s brand, supported by a structured monthly content plan with mapped keywords and topics.

02.

built authority

Established steady backlink growth through targeted, niche-relevant placements that strengthened domain trust and ranking competitiveness.

03.

Improved LLM Visibility

Optimised article structures for answer-engine relevance while identifying high-intent Reddit threads and communities that reinforced engagement signals.